Published Papers

The following papers are in Adobe Acrobat (.pdf) format and you will need the free software Adobe Reader to view them.

• Take five: the cost of meeting the fruit and vegetable recommendations in New Zealand (164KB)
• REACH FAR: Criteria to Improve the Effectiveness of Social Marketing
  Intervention Strategies in the Obesogenic Environment (183KB)
• Responsive Advertising Regulation: A Case Study From New Zealand (107KB)
• Educating to Improve the Effectiveness of Advertising Self-Regulatory Schemes: The Case of Australia (3.03MB)
• Attitudes Towards Gender Portrayal in Advertising: An Australian Perspective (151 KB)
• People Who Complain About Advertising: The Afficionados, Guardians, Activists and Seekers (293 KB)
• Who's Complaining? Using MOSIAC to identify the profile of complainants (518 KB)