Motor Vehicles


Reference Number:
Date Posted: 31/07/2006
Classification: Motor Vehicles
Authors: Gunster, S.
Year Published: 2004
Title: You belong outside: advertising, nature and the SUV.
Journal: Journal/conference Ethics and the Environment
Volume: 9
Issue: 2

Pages:

4-32
Availability: www.proquest.com
Country: America

Methodology

>> Classification:

Comment
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Main Findings:

Management Implications: The paper discusses the use of images of nature as a general theme within advertising.
Rating: *
 
     
 

* - commentary, no evidence
** - makes limited contribution on limited evidence
*** - good research – limited generalisability
**** - good research – rigorous, limited applications
***** - excellent research, very sound evidence, policy/strategy informer

 
 
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